摘要：第一章、市场分析——知彼································································· 7 1.1 总体市场状况分析······································································ 8 1.2 周边区域市场分析······································································ 10 第二章、项目优劣势分析——知已···················································· 15 2.1 优势····························································································· 16 2.2 我们需要解决的问题··································· ······························20 第三章、目标客户群分析——争夺的阵地········································ 22 3.1 目标客户群分类········································································· 23 3.2锁定目标客户群的